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TRICO® Enjoys A Successful Spring A1 Trade Show

TRICO enjoyed a bustling A1 Trade Show engaging with the A1 members and talking to them about how they can help to grow their wiper blade sales and turnover in 2017. 

The Spring A1 Trade Show was held on the 15th of March at Sketchley Grange Hotel, Hinckley, with over 250 delegates including both members and suppliers attending. 

Sam Robinson, TRICO: “The Trade Show this year was an absolute pleasure to attend, from the welcome drinks the evening before through to the many positive discussions we had with members during the show itself. The Mota 1 range of entry-level conventional blades was incredibly well received with pre-orders already coming in despite the range not launching for another six weeks.

Our relationship with A1 continues to grow from strength to strength and that’s in no small part due to events like these, where we can better understand individual members’ needs and work with them to improve their product offering, range coverage, POS and ultimately their sales.